Resourceful and collaborative marketing partner

Industries

Recent Experience

Researching and developing marketing opportunities in addition to planning and implementing sales plans. This includes:

• Coordinating sales activities across sales territories and partners

• Managing operational aspects of sales administration

• Identifying events, interest groups and associations for participation

• Event planning, coordinating, and execution

• Management of partner incentive programs, including planning and execution
  
  

Producing educational content across social, web and email channels for businesses in high-risk industries such as utilities, infrastructure, and roofing. This includes:

• Creating, writing, editing, managing, and scaling content production

• Assisting subject matter experts with content writing, copywriting, and other marketing materials

• Developing content for partners, specific target audience segments, and new verticals

• Managing freelance talent and support for content production
  

Managing a team that includes a designer, illustrator and web developer, our business provides design, marketing strategy and communication support services for our clients. Previous projects include:

• Leading the re-brand project for utility software provider, Cogsdale, part of Harris Computer Corporation

• Leading the re-brand project for U.S. based public utility services organization, Hometown Connections, part of the American Public Power Association

• Designing and implementing the re-brand project for high-risk safety consulting company, Utiligent Consulting

Brand and Digital Advisor, Elexicon Energy

Led brand development, digital channel enhancements and external communication programs for Elexicon Energy alongside both internal and external technical resources, responsible for a budget of $500K:

• Integral part of project planning, scheduling, facilitating, and reporting for websites and customer portal on behalf of the communications team

• Led the RFP process for the Website Redesign project ($160K), interpreting needs and requirements on behalf of the organization, led final vendor selection across multiple departmental teams

• Led establishment of Service Level Agreements with website service providers to create structure and consistency for internal stakeholders

Corporate Communications Representative, Elexicon Energy

Developed corporate communication plans for external stakeholders, internal employee engagement initiatives and managed corporate events:

• Developed, implemented, and managed the Corporate Giving policy, program ($350K budget), processes and communication plan for two recently merged entities

• Led the organization charity golf tournament event from conception to implementation: Oversaw and managed budget, event sponsorship (marketing, sales, and production), internal and external communications, handling of vendors and suppliers, event promotion and coordination of 20 volunteers to raise $75K for charitable recipients